Driven is an AI-native sales commission platform that handles everything from real-time commission calculations and CRM sync to automated approvals and full audit trails. On top of those foundations, Driven's AI agent takes active ownership of commission operations: it designs new plans from a plain-language prompt, auto-reviews disputes and closes them without manual intervention, sends personalised performance nudges to individual reps based on their actual numbers, and builds rep-level dashboards automatically. There is no formula modelling, no dedicated implementation project, and no need for a specialist comp admin to keep things running. Most teams are live within hours.

CaptivateIQ is a sales commission and sales planning platform serving 800+ companies across technology, financial services, manufacturing, and other enterprise markets. Its SmartGrid calculation engine handles complex multi-tier compensation plans, SPIFs, accelerators, and draw structures with strong accuracy and full audit trails. The platform also covers territory management, capacity planning, quota setting, and predictive modelling through its Catalyst add-on. CaptivateIQ has recently introduced AI Agents, including a Comp Builder Agent that helps admins construct plans using natural language, and a Comp Ops Agent that answers rep questions about their earnings. These features assist the humans doing the work. They do not replace the work. Once CaptivateIQ is set up properly it runs well, but it doesn't run itself.

Why do teams switch from CaptivateIQ to Driven?

Three reasons come up consistently. First, the maintenance burden. CaptivateIQ's flexibility comes from a formula-driven model that gives experienced admins real control, but that control comes with ongoing upkeep. As plans evolve, formula layers accumulate. Teams that started with a manageable setup often find themselves two years in with a complex web of logic that requires a specialist to touch. Second, the implementation timeline. G2 data puts average time-to-go-live at around three months, with more complex deployments running four to six. That delay pushes first-year ROI out, ties up RevOps bandwidth, and means teams are still running the old process while waiting for the new one to be ready. Third, the ceiling. CaptivateIQ tells you what happened, accurately and clearly. What it doesn't do is tell you what to do next, or do it for you. Teams switch to Driven when they want a commission platform that moves without being asked.

DRIVEN VS CAPTIVATEIQ

The CaptivateIQ alternative that's live in hours, not months

Driven is the AI-native commission platform for sales teams. Describe your comp plan in plain language, and Driven builds it, calculates every payout in real time and explains it to each rep. See how it compares with CaptivateIQ and why teams choose Driven.

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How Driven compares to CaptivateIQ

Both platforms automate commission calculations, give reps a view of their earnings and use AI to help build and explain plans. Here's how they differ.

Driven

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CaptivateIQ

Setup

Pricing model

Per commissionee, no platform fee. Free Starter plan, Pro plan, custom Enterprise pricing

Custom quote, per seat (admins plus payees), plus a one-time setup fee

Implementation

The Driven team sets up your plans from your documents, or you build them yourself with the agent. No consultants

Guided implementation by CaptivateIQ's in-house experts or partner consultancies, or self-implementation backed by training and certifications

Time to go live

Hours for most teams. One week for 120+ reps at Aikido

As little as two weeks to three months, according to CaptivateIQ. Some G2 reviewers report several months

Getting started

Start on the free Starter plan (up to 3 seats and 1 comp plan)

Book a demo for a custom quote

Plan building

AI plan building

Live for every customer. Build plans from a prompt, or upload a plan PDF, spreadsheet or text

Comp Builder Agent: describe a plan in plain language and the agent builds it, including formulas and columns

Plan logic

Excel-style formulas you can read, check and edit by hand

SmartGrid, a spreadsheet-like calculation engine

Changing a plan mid-cycle

Update the plan in plain language at any point in the quarter

Admins update plan logic in SmartGrid, with help from the Comp Builder Agent

Plan modeling

Model plan changes against historical data before you commit

What-if modeling, plus predictive modeling through Catalyst

Multi-currency, regional rates, custom fiscal years

Yes

Data and sync

HubSpot

Native integration with real-time sync, plus one-click refresh on any payout

Integration available. Some G2 reviewers mention syncs taking an hour or two to refresh

Salesforce

Native integration with real-time sync

Native integration

Rep experience

Earnings dashboard

One homepage showing commission, plan, quota progress and earnings per quota

Rep dashboards and payout statements

Plan explanations

Plan wiki, visual flowchart and an always-on AI assistant

Comp Ops Agent explains payouts in plain English

Payout change alerts

Reps are notified when a payout changes

Not documented publicly

Motivation

Personalized Slack nudges near thresholds. Reps can check earnings and ask questions in Slack

Payout forecasts

Yes, based on each rep's live pipeline

Yes, including rep what-if scenarios and Catalyst predictive modeling

Questioning a payout

Reps comment directly on a payout, and their manager resolves it

Reps raise inquiries in the platform

Reporting and AI

Management reporting

Automated management reports and per-rep insights

Reporting included in the subscription, with configurable report models and dashboards

Custom dashboards

Build any dashboard you can describe through your AI assistant, via MCP

Built-in report builder. G2 reviewers mention a learning curve

MCP integration

Live today. Query data and build plans from Claude

Announced in May 2026, still listed as coming soon

Natural-language questions

In-app AI assistant and through your AI assistant via MCP

Comp Ops Agent, which answers rep and manager questions about payouts

Admin, compliance and support

Approval workflow

Draft → approved → paid. Approved payouts lock so deals can't be paid twice

Approval workflows and enterprise workflow automation

Audit and compliance

Full audit trails and human sign-off before anything goes live

SOX compliance support. ASC 606 reporting as an add-on

Sales planning

Quotas and targets within comp plans. No territory or capacity planning

Territory, quota and capacity planning (CaptivateIQ Planning)

Support

Shared Slack channel with the Driven team, plus in-app support chat

Dedicated customer success and three support tiers. The basic tier guarantees a response within 24 hours, or the following Monday for requests submitted on a Friday

Why choose Driven as a CaptivateIQ alternative

CaptivateIQ gives large comp teams a powerful engine to configure. Driven gives HubSpot teams a co-worker that builds the plan, keeps the number current, explains it to every rep and puts your comp data wherever you work.

Here’s what that looks like in practice.

Live in hours, not an implementation project

Commission software shouldn’t need a quarter-long project before anyone sees a payout.

Upload your current plan as a PDF, spreadsheet or plain text, or describe it in a sentence. Driven’s agent structures it, maps it to your HubSpot properties and validates it against your historical payouts before you go live. Prefer to hand it off? Send your plan documents to the Driven team, and they’ll set it up with you.

No consultants. No setup fee.

Plans built from a prompt, changed in a sentence

Complex plans shouldn’t depend on one person who knows where every formula lives.

Tell Driven what you want to reward, and the comp agent turns it into formulas and shows you the result. Every formula uses Excel-style syntax, so you can check it, edit it by hand or hand it back to the agent.

Strategy shifted mid-quarter? Update the plan in plain language. Model the change against historical data first if you want to see the impact. Payouts recalculate, and the plan wiki and flowchart update with it.

Numbers that match CRM, in real time

A commission number that lags behind the CRM is a number reps don’t trust.

Driven syncs with HubSpot and Salesforce in real time. Close a deal, and the commission is already there. If a rep ever wants to double-check, they can refresh any payout straight from CRM. Once a payout is approved, it locks, so the number can’t shift after sign-off and no deal gets paid twice.

Built for reps, not just admins

Reps shouldn’t need a training session to understand how they get paid.

Every rep gets one homepage: their commission, their plan, their quota progress and what they’ve earned against each quota. When they forget how their plan works, the plan wiki shows it as a visual flowchart, and the AI assistant answers questions.

Your comp data, inside your AI assistant

Standard dashboards answer standard questions. Your leadership team doesn’t only ask standard questions.

Driven’s MCP integration connects your commission data to AI assistants. Ask questions in plain language and then turn the answer into a custom dashboard, without waiting on a report builder or a data engineer.

On top of that, Driven generates management reports automatically and gives managers a live view of how each rep is tracking.

Customer proof

Trusted by teams who run revenue

Real operators using the agent to design, explain, and optimize comp without the manual work.

We went from spending 3 days on commission calculations to getting it done in 3 hours. Driven gave our reps real-time visibility into their earnings, which was a game-changer for our team.

Thijs Janse

SVP Revenue, @Aikido Security

Read case study

The automation features have saved us countless hours and eliminated errors in our commission calculations. I can't imagine going back to spreadsheets!

Thomas Vanhumbeeck

CEO, FixForm

With Driven, reps always know exactly where they stand. That clarity has genuinely changed how motivated our team is every day.

Steve Declercq

Co-founder, Bizzy

Read case study

FAQs about Driven vs. CaptivateIQ

Why do people look for CaptivateIQ alternatives?

CaptivateIQ is well reviewed, but its G2 reviews keep raising the same issues: reporting and dashboards are hard to build, setting up and changing plans takes specialist work, the interface takes time to learn, CRM data isn't always current, and it isn't always clear why a payout changed.

What is Driven?

Driven is an AI-native sales compensation platform. An AI agent builds your comp plans from plain-language prompts, and Driven calculates every payout in real time from your CRM. It explains each payout to reps through a plan wiki and AI assistant, sends Slack nudges to keep reps chasing the right deals, and connects to AI assistants through MCP.

How do I switch from CaptivateIQ to Driven?

Connect your CRM, then upload your current plan documents or describe each plan in plain language. Driven's agent builds the plans and validates them against your historical payouts, so you can compare results with what you paid in CaptivateIQ before inviting your team. The Driven team can also set your plans up for you from your documents.

If your CaptivateIQ plans pull data from a data warehouse, ERP or billing system, talk to the Driven team about your setup first.

How quickly can I go live after switching from CaptivateIQ to Driven?

Simple plans go live in hours. Aikido Security was fully live across 120+ reps in one week, with plans for every region and role configured and validated within days. We recommend switching at the start of a quarter and running one cycle in parallel with CaptivateIQ.

What if I think Driven doesn't work for me as an alternative to CaptivateIQ?

You can test Driven with your own CRM data and compare past payouts against CaptivateIQ before you commit. If you still find yourself in this situation, we recommend taking a look at other CaptivateIQ competitors on the market, such as QuotaPath, Salesforce Spiff, Everstage, Qobra or Xactly.

Do reps need training to use Driven?

No. Each rep gets a single homepage with their commission, plan and quota progress, plus a plan wiki with a visual flowchart and an AI assistant that answers plan questions in plain language. At Bizzy, new reps reached full comp clarity in one day.

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