CaptivateIQ handles commissions. Driven transforms how your team sells.
Traditional platforms calculate commissions and call it a day. Driven is an AI-native co-worker that builds, monitors, and optimizes your entire compensation strategy.
Choose Driven if you want an AI agent that actively runs your commission operations, not just records them. Driven designs plans from plain language prompts, auto-reviews and resolves disputes, sends personalised performance nudges to every rep, and builds individual dashboards without your team lifting a finger. Most teams are live within hours. No formula modelling, no dedicated comp admin required, no months of implementation before you see value. Choose CaptivateIQ if you want a formula-driven platform with deep configuration options and you have a dedicated comp admin, a three-to-six month implementation runway, and complex enterprise plans that need fine-grained control. It is a capable tool for the right team. But it requires that team to build it, maintain it, and act on what it produces. If your RevOps capacity is limited, or you want a platform that moves on its own, CaptivateIQ will ask more of you than it gives back.
CaptivateIQ has built a genuinely strong product. Its SmartGrid calculation engine handles multi-tier plans, SPIFs, accelerators, draw structures, and complex eligibility rules with real precision. Companies like Gong cut their commission calculation time by 60x after switching. Tipalti saved 60 hours a month.
The friction shows up in that last phrase. Reviews on G2 and Capterra consistently flag the same pattern: daily use is smooth, but getting there is genuinely hard. The setup is complex even for experienced teams, implementation timelines typically run three to six months, and troubleshooting formula logic can slow down an already stretched RevOps team. As one reviewer put it, "the learning curve for initial setup is steeper than expected." Another noted that "initial configuration and model building can feel overly complex, especially for teams without dedicated ops resources." The platform runs well once built. The question is whether your team has the capacity to build it.
Driven is designed for the teams that don't have that capacity, or that have it and want to spend it on more than maintenance. Driven's AI agent takes the inputs your team already has and moves: describe a comp plan in plain language and the agent builds it. Submit a dispute and the agent reviews it, resolves it, and closes the loop without a ticket being raised. Reps get personalised nudges based on their individual performance, not a generic dashboard they have to remember to check. Most teams are live within hours, not months.Both platforms automate commission calculations, integrate with Salesforce and other CRMs, and give reps visibility into their earnings.
Both have moved beyond spreadsheets. The difference is what happens next. CaptivateIQ produces accurate data and waits for your team to act on it. Driven acts. The agent keeps running, the disputes keep resolving, the nudges keep going out, and your compensation operation runs without someone holding it together every cycle.
FAQs about Driven vs. CaptivateIQ
What is Driven?
Driven is an AI-native sales commission platform that handles everything from real-time commission calculations and CRM sync to automated approvals and full audit trails. On top of those foundations, Driven's AI agent takes active ownership of commission operations: it designs new plans from a plain-language prompt, auto-reviews disputes and closes them without manual intervention, sends personalised performance nudges to individual reps based on their actual numbers, and builds rep-level dashboards automatically. There is no formula modelling, no dedicated implementation project, and no need for a specialist comp admin to keep things running. Most teams are live within hours.
What Is CaptivateIQ
CaptivateIQ is a sales commission and sales planning platform serving 800+ companies across technology, financial services, manufacturing, and other enterprise markets. Its SmartGrid calculation engine handles complex multi-tier compensation plans, SPIFs, accelerators, and draw structures with strong accuracy and full audit trails. The platform also covers territory management, capacity planning, quota setting, and predictive modelling through its Catalyst add-on. CaptivateIQ has recently introduced AI Agents, including a Comp Builder Agent that helps admins construct plans using natural language, and a Comp Ops Agent that answers rep questions about their earnings. These features assist the humans doing the work. They do not replace the work. Once CaptivateIQ is set up properly it runs well, but it doesn't run itself.
Why do teams switch from CaptivateIQ to Driven?
Three reasons come up consistently. First, the maintenance burden. CaptivateIQ's flexibility comes from a formula-driven model that gives experienced admins real control, but that control comes with ongoing upkeep. As plans evolve, formula layers accumulate. Teams that started with a manageable setup often find themselves two years in with a complex web of logic that requires a specialist to touch. Second, the implementation timeline. G2 data puts average time-to-go-live at around three months, with more complex deployments running four to six. That delay pushes first-year ROI out, ties up RevOps bandwidth, and means teams are still running the old process while waiting for the new one to be ready. Third, the ceiling. CaptivateIQ tells you what happened, accurately and clearly. What it doesn't do is tell you what to do next, or do it for you. Teams switch to Driven when they want a commission platform that moves without being asked.