We are thrilled to announce a major milestone in our journey. Driven has successfully raised €1.5 million in a pre-seed funding round to scale our AI-powered platform for dynamic sales compensation. This is a huge step forward in our mission to transform how sales teams are motivated and rewarded.

This funding round was led by the venture capital firm Pitchdrive, with significant participation from NewSchool VC. We are also incredibly proud to have the backing of some of Belgium's most respected tech entrepreneurs, including Jeroen De Wit of Teamleader, the Henchman team (Gilles Mattelin, Jorn Vanysacker, and Wouter Van Respaille), and Matthias Geeroms from Lighthouse. Their belief in our vision reinforces our commitment to solving a long-standing industry problem.

Driven was founded in early 2025 by Ludovic Diercxsens, Andres De Jonge, and Tom De Kooning to tackle these problems head-on. Our platform moves sales compensation out of static spreadsheets and into a dynamic, intelligent, and transparent system.

By connecting directly to your company's CRM, such as HubSpot or Salesforce, Driven provides a single source of truth for all sales performance and commission data.

Here’s how our solution empowers your entire sales organization:

Real-Time Performance Tracking

With Driven, the days of waiting for end-of-quarter reports are over. Sales representatives get a personal dashboard that shows their progress toward targets in real time. They can see exactly how each activity and closed deal impacts their earnings, providing immediate positive reinforcement and a clear understanding of what they need to do to succeed.

Automated and Smart Commission Plans

Our AI-native platform automates the entire commission process. Managers can set up fair and transparent compensation plans based on historical data, industry benchmarks, and live performance metrics. The AI assistant helps create smart incentive structures that align individual goals with broader company objectives, ensuring everyone is working toward the same outcome.

"Driven is the tool that motivates sales teams through smart incentives," says our CEO, Ludovic Diercxsens. "By making goals visible and dividing them fairly, everyone in the company knows exactly what they’re working toward. That clarity instantly lifts motivation."

Improved CRM Data Quality

A common pain point for sales leaders is poor data quality in the CRM. Inaccurate or incomplete data leads to flawed forecasting and misguided strategies. Driven solves this by directly linking commission payouts to the data logged in the CRM.

As CTO Andres De Jonge explains, "Better data automatically means better sales. When reps know that their pay depends on clean CRM inputs, they become much more disciplined." This creates a virtuous cycle where better data leads to better insights, which in turn drives better performance.

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Driven is setting a new standard for sales compensation by harnessing the power of AI. Their platform directly addresses some of the most persistent problems in the industry—delayed payouts, lack of transparency, and CRM data challenges—while empowering sales teams and managers to achieve more. As they expand across Europe and continue to innovate, Driven is well-positioned to become a leader in smart sales compensation and help businesses unlock greater motivation and growth within their sales organizations.