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June 25, 2026
Sales Compensation
What Is a Sales Compensation Structure?

A sales team's compensation structure directly influences performance, motivation, retention, and revenue growth. When designed correctly, it encourages the right behaviors, rewards top performers, and aligns sales activities with business goals. When designed poorly, it can create confusion, reduce motivation, and drive unwanted behaviors.

Whether you're building your first sales team or refining an existing compensation plan, understanding sales compensation structures is essential for long-term success.

Andres De Jonge
Co-founder & Tech